Scoping work in this area has identified that existing data is patchy in both coverage and depth, and some derived from national statistics rather than locally grounded research. This research will map the distinctive characteristics of the creative industries in the North of Tyne Combined Authority area and identify particular challenges or barriers to growth.
The University has considerable research strengths in the creative and cultural industries and already works in partnership with the sector on a range of projects and strategic initiatives. The aim of this work is to better enable the University to identify and respond to local need through innovative, policy-facing research that will support the growth of the sector. Policy engagement is a key priority for Newcastle University; raising its profile amongst parliamentarians, think-tanks and opinion formers in order to position both the institution and its academics as leaders in impactful research which informs local and national policy.
In addition to the mapping, the study will make recommendations for areas of work where the research strengths of the University can be best targeted to address the needs of the sector and to influence policy.
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