TUCan Market Insight

Ortus ER was engaged by Teesside University to assist their investment planning and decision making. This research focused on the TUCan digital studio, a unit within the Computing Science department, which has begun to work with external organisations to deliver digital content via a model which involves the academic team supported by current student and alumni. The projects provide real-world challenges for staff and students, through which students can gain vital experience within a supportive, multi-disciplinary environment.

Our study examines options for developing and expanding this service through a review of potential business models, the market for digital services and a competitor assessment.

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