The Design Economy
Design Council commissioned our team (while at TBR) to undertake an important and ground-breaking research study which articulated the value of design in the UK. The key challenge for Design Council was to present a comprehensive assessment of the value and importance of design to the UK economy. Previous methodologies had been limited in that they relied on vertical definitions of design and therefore covered only a proportion of the sector. Advancements in measuring sector scale and importance had been made in the creative industries, leading to the adoption of new techniques and the acceptance of the results of these techniques by the UK government. Initially, Design Council employed us to deliver a scoping study which explored definitions of the sector and proposed a modified version of the creative industries…