Newcastle University Privacy Notice

Ortus Economic Research is a UK company providing economic analysis, research and evaluation services. Our company number is 10636036. Our registered address is: 10 Heathfield Place, Newcastle upon Tyne, NE3 5QT

Mapping the creative industries and understanding opportunities and barriers

Thank you for agreeing to take part in this research.

This page contains information relevant to this research project that has to be made available to you in order to comply with data protection legislation (Privacy Information Notice).

About this research

Ortus Economic Research is doing this research in partnership with Qa Research on behalf of Newcastle University. The research has been commissioned to gather evidence that will help the University and other partners understanding the size and profile of the creative and cultural sector across North of Tyne and to understand the opportunities and barriers faced by the sector.  The study will be used to inform the development of policy and business support to help the sector to grow in the future.

Qa Research is a Market and Social Research Company based in the UK. Qa Research’s company registration is 3186539 and their registered address is: Merchant House, 11a Piccadilly, York, YO1 9WB

Newcastle University is a Higher Education Institution. It is structured into a number of Faculties and Schools.  The Faculty of Humanities and Social Sciences includes the School of Arts and Cultures which is a large, multi-disciplinary, and diverse school. It has three key subject areas: Fine Art, Music, and Media, Culture, Heritage.  The School, and the University more generally, is highly engaged with local economic and social policy and delivers and supports numerous projects that seek to support economic growth, social inclusion and health and wellbeing.

The data controller for this research project is the Newcastle University – see Contact below. The data controller ‘determines the purposes and means of processing personal data’. The legal basis for this research is ‘public task’ – the processing is necessary for the University to perform a task in the public interest or for its official functions, and the task or function has a clear basis in law.

You have been asked to take part in the research because you are able to answer questions on behalf of your business. You will not be asked to provide any personal details about yourself as an essential part of completing the interview, although details such as your name and role in the business may be mentioned as part of your dialogue with the interviewer. For freelancers, the survey also includes optional questions about age, where university courses were studied and where you grew up. You may be asked to give your name and contact details for quality control purposes, or for the purposes of follow-up research. You do not have to give any of these details if you do not want to.

Taking part in this research is voluntary and you have the right to withdraw from the research at any time – see Your rights below.

How your data will be used

If you have been contacted by telephone, all calls will be recorded from the moment the call is connected. Once we have explained our reason for calling you (to carry out research) and you have expressed an interest in taking part, we ask for your consent to us recording the rest of the call. We will delete your data within 12 months of the end of the research project.

For research purposes:

This research is confidential. This means that your business’s identity will only be accessed by Ortus Economic Research and Qa Research for the purposes of this research project. Newcastle University will not know you have taken part and will only receive aggregated data (which means your data will be mixed in with the views of many other businesses) and research reports will only contain anonymous data (which means your business will not be named, nor identifiable from any of your answers).

For quality control purposes:

We always like to ensure that people who take part in our research have had a good experience. Qa Research checks the work of its interviewers to ensure they are following the MRS Code of Conduct, and to comply with the requirements of ISO 20252, the International Standard for Market and Social Research, to which Qa Research is registered. Qa Research is the data controller for personal data collected for the purposes of quality control, and the lawful basis for using your data in this way is Qa’s legitimate interest. Access to personal data collected and used for quality control purposes is strictly controlled and limited to Qa Research employees on a need to know basis. Data collected for quality control purposes will not be passed on to Ortus Economic Research, Newcastle University, or any third party. Qa Research only keeps your data for as long as it is needed for quality control purposes.

How we keep your information safe

Ortus Economic Research and Qa Research use a wide range of technology to ensure that any personal data we hold is processed, stored and transferred in a secure way. This includes encryption, password protection and limiting access to personal data to key staff only. We regularly review our processes, hardware, software and policies to ensure we maintain personal data securely.

Your data will not be transferred to a country outside the EU.

Your rights

Under the General Data Protection Regulation (GDPR), individuals have rights over their personal data and Data Controllers have a responsibility to fulfil these rights. Your rights include:

  • Withdrawal of consent – you have a right to withdraw from the research at any time. Any personal data will then be deleted from any research study or database in which you are identifiable.
  • Access to personal data – a right to access personal data that is held by Ortus Economic Research or Qa Research.
  • Amendment to personal data – a right to have any personal data held about you amended.
  • Erase personal data (‘right to be forgotten’) – a right to have personal data erased.
  • Object to processing – a right to object to processing in certain circumstances
  • Restrict processing – a right to restrict the processing of personal data in certain circumstances. This means that an individual can limit the ways that an organisation uses their data. It is different to requesting the erasure of personal data.

You have the right to make a complaint to the Information Commissioners Office (ICO) if you are unhappy with the way Ortus Economic Research or Qa Research processes your personal data. The ICO can be contacted at or by calling 0303 123 1113.


If you took part in a telephone or online survey, and have further questions about this research project:

Call Qa Research’s freephone research hotline 0800 9809030

Call Andrew Graves at Ortus Economic Research on 07966 582133

If you wish to contact Newcastle University about the purpose of the research or the use of the evidence or data that it generates, please contact Mark Adamson, Project Director of Creative Fuse, Newcastle University on 07956 499257 or by email at:

To fulfil your rights under GDPR (including to make a Subject Access Request) please contact Ortus Economic Research by email ( or by phone ( 07966 582133) or by post to Data Protection Officer, 10 Heathfield Place, Newcastle upon Tyne, NE3 5QT or contact Qa Research by email ( or by phone (01904 632039) or by post to Data Protection Officer, Merchant House, 11a Piccadilly, York, YO1 9WB. We will respond to your request within legal time limits and in line with current data protection legislation. Normally, we will not charge for the fulfilment of your rights and would only do so when legally entitled to.

Qa Research is a Market Research Society (MRS) Company Partner. The MRS is the professional body for market and social researchers. All its members (and all Qa Research employees) are bound by the MRS Code of Conduct which sets professional standards for research and guarantees fair treatment for people interviewed.

To check the credentials of any company that approaches you and asks you to take part in research, call the MRS Freephone Service, available seven days a week, 9am to 11pm, on (freephone) 0800 975 9596

If you have any concerns about the way this interview was conducted, or would like information on the market and social research industry, please contact the Market Research Society by email ( or by phone (020 749 0491) or by post to 15 Northburgh Street, London, EC1V 0JR

Or go to:

Further information on Privacy

Ortus Economic Research’s Privacy Policy can be found at

Qa Research’s Privacy Policy can be found at

Newcastle University’s Data Protection policies can be found at

See the Information Commissioners Office (ICO) website for information on data protection and privacy: