Creative Industries in the North of Tyne
Ortus and survey partners Qa Research have been commissioned by Newcastle University to undertake a mapping study of the creative and cultural industries in the North of Tyne area. Scoping work in this area has identified that existing data is patchy in both coverage and depth, and some derived from national statistics rather than locally grounded research. This research will map the distinctive characteristics of the creative industries in the North of Tyne Combined Authority area and identify particular challenges or barriers to growth. The University has considerable research strengths in the creative and cultural industries and already works in partnership with the sector on a range of projects and strategic initiatives. The aim of this work is to better enable the University to identify and respond to local need…